David Fehlberg
Angestellt, Global Head of Branding & Design, Sartorius
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von David Fehlberg
Bis heute 3 Jahre und 4 Monate, seit März 2021
Global Head of Branding & Design
Sartorius
-Global lead für die Sartorius Master Brand -International Brandspace für internes Brand engagement - Brand & Product Design und UI/UX lead -Globales Teamlead international Americas, EMEA, APAC - Direkte Berichtslinie an den CEO
Bis heute 6 Jahre und 7 Monate, seit Dez. 2017
Global Head of Brand Development
METRO AG
Global lead for METRO Corporate Master Brand for > 25 countries Brand Positioning lead Development of new Visual Identity & Claim Agency steering, develop, produce & activate the Global Brand Campaign in > 25 countries Digital activation: Business lead global roll out of Website (CMS Sitcore), Ensures Brand compliance within UX METRO Online-Marketplace Communications Drive internal transformation incl. employer branding approach own-business-day.com campaign Lead global Branding Budget
Bis heute 9 Jahre und 2 Monate, seit Mai 2015
Head of Global Category Activation, Branding & Activation
Metro AG, Düsseldorf / Cash&Carry
-Global lead for Marketing Com's development related to METROs key benefits with focus on digital and mobile. Cannes Silver Lion Winner 2016. -Responsible for jointly developed Marketing programs with key A-Brand suppliers within global Joint Business Plans. -Global lead for Sustainability Marketing Com's -Established effective Marketing lead of cross functional teams (Internal /Supplier/Agency) -Developed and co-created global Marketing Com's together with 25 countries to drive synergies.
3 Jahre und 2 Monate, März 2012 - Apr. 2015
Head of Promotion, Corporate Marketing, METRO AG, Cash&Carry
Metro AG / Cash&Carry
-Developed 360° Promotion Campaigns for globally common themes (country usage >20 countries) -Developed global Promotion Strategy & Process to increase effectiveness and efficiency in promotion execution and migration from Print to Digital. -Responsible for development of METROs global 50th Anniversary Marketing & Commercial Campaign -Accountability for development and execution of first ever Community Stars Award Campaign. Digital platform executed in 17 countries creating significant ROI
2 Jahre und 4 Monate, Okt. 2009 - Jan. 2012
Head of Pricing (Corporate Marketing)
Metro Cash&Carry International GmbH
Verantwortlich für die internationale Weiterentwicklung von Pricing Strategien
2005 - 2009
Leiter Marketing
C+C Schaper (Member of Metro Group)
Verantwortlich für: Customer Relationship Marketing Branding Direct Marketing Kundenwarenanalyse Marktforschung Call-Center
2002 - 2005
Projektreferent Marketing & Unternehmensentwicklung
Metro Cash&Carry Deutschland (Memebr of Metro Group)
Ausbildung von David Fehlberg
1998 - 1998
Business Administration
University of Edinburgh
1996 - 2001
Betriebswirtschaftslehre
Universität Münster
Marketing / Controlling / Internationales Management
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen