Carol Kollm

SellMyTiimeshareNOW is a global online marketplace for buying, selling, and renting timeshare vacation properties. Responsible for delivering quality leads to the sales team via paid and organic search and maximizing ROI. Directed pay-per-click budget allocation and optimization. Drove A/B Testing, conversion optimizations, and project prioritization. Led re-baseline of company analytics to track and measure performance by lead type. Managed top-tier search marketing agencies and consultants.

CourseAdvisor, acquired by the Washington Post in 2007, is an online lead generation company for post-secondary education. Championed the vision, development, and strategy of CourseAdvisor.com, developed to generate leads and grow organic traffic (SEO). Drove Requirements develooment, UX, and design. Directed A/B testing of the lead form, with over 3 Million Unique Visitors / month. Introduced new prototyping and requirements processes. Sourced and managed marketing vendors.

Started an internet marketing and boutique web consulting firm serving Boston legal and healthcare organizations, including Massachusetts General Hospital and Partners Healthcare. Services included: strategic web design & development, branding, search optimization (SEO), requirements analysis, competitive analysis.

Various consulting positions in software engineering.