Alexandra Zanders

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eTribes unterstützt direkt und operativ Firmen und Konzerne, mit besonderem Fokus auf die individuellen Herausforderungen durch die Digitalisierung. Hier finden Sie führende digitale Unternehmer, die Ihre Fragen beantworten. Wir sind Praktiker mit viel Unternehmens- und Projekterfahrung, die wir gerne mit Ihnen teilen. Wir vernetzen Sie mit den führenden Experten aus verschiedenen Industriezweigen, um Ihre operativen Herausforderungen zu lösen.

Strategie und E-Commerce Beratung, Digitale Transformation, Projektmanagement, eCommerce, Einführung von Systemen, UIX, Online Marketing, CRM, Vertrieb, Multichannel, Wachstum - Konzepte, Organisation und Umsetzung. Mehr Traffic, neue Marketingkanäle? Mehr Conversion, bessere Usability? Mehr Retention und CRM Konzepte? Gerne berate ich dazu!

Leitung des Bereichs E-Commerce / Digital / Omnichannel

Gründer und Geschäftsführer (CEO), Fokus auf Produkt (Web und Mobile), Marketing und Business Intelligence

Unterrichtung der Vorlesung "Grundlagen des E-Business und von Social Media" als Gastdozentin. 2002 gegründet, leistet die SRH Hochschule Berlin als erste Anbieterin von Bachelorstudiengängen im Berliner Raum Pionierarbeit. Heute bietet sie circa 1000 Studierenden in 21 Studiengängen deutsch-und englischsprachige Bachelor-, Master- und MBA-Programme mit verschiedenen wirtschaftswissenschaftlichen Schwerpunkten an.

Defined strategy and framework to successfully launch Australian subsidiary. Full P&L responsibility for creating business plan and growth strategy, defining offerings and delivery models, establishing partnerships, driving subscribers through online marketing and social media channels, and building operating infrastructure. Recruited, hired, and trained 14 employees. Built sales, marketing, operations, and customer care teams whilst setting up the local website, negotiating contracts...

Project based on Rocket Internet ventures: Groupon Germany, Autoda, Groupon Australia, Glossybox Australia, The Iconic

Developed vision, mission and goals, identifying profitability and revenue opportunities whilst defining critical objectives and success factors. Established legal framework, leased office, recruited staff, and launched local website within 1st month. Devised and deployed aggressive online and offline marketing and PR initiative. Presided over sales, finance, deal planning, and marketing (performance based and local partnerships). Evaluated incoming deals and negotiated win-win agreements...

Recruited to structure and launch After Sales Department, skilfully coordinating Partner Management and Voucher Redemption Teams. Implemented and analysed performance metrics, P&Ls, and high level ‘dashboard’ results; continuously devising financial and operational strategies to optimise sales and revenue growth including online marketing cooperations. Set up reporting templates and internal communication systems. Forged and cultivated productive relationships with merchant partners...

Conceptualised, co-founded, and directed start-up venture targeting B2B and B2C markets throughout Germany. Conducted competitive market research; established clear objectives and practical action plans. Fostered innovation and risk taking, built team, and established relationships with vendors and partners. Created website concept, brand and logo. Developed recipes, sourced bottle manufacturers, and set up office, production, and operations. Assured growth through direct sales and online marketing...

Managed the B2C unit regarding website structure, usibility, traffic and conversion including tools like A/B testing, website security and online marketing.

Managed the setup of new subsidiaries in other countries including legal work, coordination with team and IT to assure a quick launch and integration of acquired companies. Managed the M&A process of finding and evaluating potential new acquisitions. Managed a project to find new business ideas based on the zanox technology including writing the business plan, defining revenue channels and assessing technical feasibility with IT.

The e-Commerce department grew from two to 20 employees, including the integration of an own front-end development team designated to the e-commerce department. Managed online marketing including the newsletter, campaigns, affiliate marketing and display marketing (mostly by managing the agencies) and improvements in the booking process to increase conversion. Managed internal marketing projects (eg. the advent calendar tool), marketing partnerships (eg. voucher promotions with external partners)...

Internationales Management Marketing E-Commerce

Grundstudium