Alexandra Jucovschi

Strategic role within the global digital product management team, managing strategic projects, and leading senior multi-disciplinary teams across business units and geographies. Contributing to the MarTech agenda with a strategic approach to digitally powered, data driven marketing and operations.

Working on cross-company analytics and digital transformation projects, new process design and implementation; dashboard development and delivery, as well as new technology deployment. - Leading a virtual team of 9 developers and analysts across dashboard delivery projects and transitioning to agile ways of working - Defining strategic KPIs and reporting structures aligned to business requirements; delivering self-service dashboards and enablement programs to manage change and adoption

RPA Project Manager working on delivering robotic process automation projects for the global brand, marketing and communications team within EY.

Global digital transformation, marketing & inside sales role, leading the inbound client acquisition and opportunity pipeline generation for Honeywell Aerospace. Responsible for creating an end-to-end marketing and sales process and strategy for digital lead generation, customer experience optimization, digital transformation, as well as Salesforce.com customizations, integrations with Marketo and Sitecore to enable an effective end to end lead management process.

Responsible for executing the B2B, B2C, and Technical Audience communication strategy as well as taking the lead on CSR and the corporate affairs strategy for Microsoft in Romania. Subsequently then asked to operate in a dual capacity as Acting PR & CSR Lead with a wider organization-wide remit across PR, Corporate and Citizenship during Microsoft Romania’s most challenging period of reputational risk.

Recognized and rewarded with promotion to a Senior role with a specific brief to create a compelling strategy around consumer devices, services, apps and experiences offered by Microsoft. Operated in a leadership capacity for the Microsoft Romania social media council, setting direction and strategy around digital communication, establishing a digital strategy aligned to business priorities and needs, driving purchase intent and better engaging top influencers.

Personally took on additional responsibilities within the developer and platform evangelism group, managing communications and PR around developers, start-ups & apps. The goal was to create a strategy for the technical audiences that supported the broader business objectives whilst simultaneously showcasing innovation, USP’s and local developer case studies.

Graduated with a 1.5 grade Master thesis concentration on ethical and inclusive intelligent conversational AI design for smart public sector processes. Thesis grade: 1.3

Bachelor degree in Communications and PR, complemented by professional internships and freelance work.