Ajith Joy

The research will provide insights into the role of external B2B marketing partners and may discover related prospective new topics for further research. For practice, the findings of the study will provide key insights to decision-makers that will help to strategically position B2B EMs within their distribution channel network. The case study will demonstrate how an omnichannel strategy will result in a more effective sales model for SMEs when they engage in online marketplaces.

-> Actively monitored market trends in the industrial automation and IoT industries to position Softing products -> Built and managed partnerships with cloud, service, and automation providers for Industrial IoT products and solutions -> Developed and executed communication strategies to effectively communicate the company's value proposition and differentiators to target audiences -> Active involvement in projects related to M&As and strategy building, contributing to the company's growth and success

-> Utilized freelancing opportunities to work with a digital start-up specializing in websites, e-commerce, and branding, while perfectly balancing a working student job and university studies. -> Created a strategic business development plan and constructed the Business Model Canvas for the start-up with the help of expert supervision from the university.

Developed competencies in the following fields: -> Working within the Scrum framework -> Kanban to manage tasks & teamwork -> Market research -> Target group definition -> Marketing- and Buyer-Persona -> Marketing planning -> User Testing -> Data-Driven Marketing -> Video and/or audio production -> Practically implementing measures on selected communications channels

- Inventory and assets management for PAN India operations. - Created and managed live dashboards for inventory tracking and customer payment tracking. - Worked closely with the business analytics team to restructure and improve the daily operations of the startup.

At Decathlon I helped in making fitness sports accessible to the people of Bangalore (India) through our products and services. I worked in a dynamic team with the major goal of generating positive EBIT. My key responsibilities were analyzing sales, creating commercial policy, forecasting demand, estimating future operations budget, recruiting and training teammates, stock-taking, analyzing catchment for marketing insights, and managing customer relations.