tais cunha

Responsible for creating automated dashboards with main Marketing metrics and as for ad-hoc analysis - as deep dives and A/B testing, by developing data storytelling and data visualization in order to answer quesitons and hypothesis, creating insights and new hypothesis for data-driven strategic decisions. Responsible for developing features regarding Marketing solutions with Products' team, generating data and develoing data storytelling to launch new feature for the app.

Responsible for the Marketing and B2B Sales strategy end-to-end, focused on Cold Mailing and Calling and A/B testing, and also with Inbound marketing (focused on EDM and Social Media). Expertise in lead qualification and CRM tools.

Responsible for planning and executing the full life cyle of brake's portfolio strategy for automotive aftermarket by developing technical material, product release roadmap, Business Model, product's P&L management. Reporting to central team in Germany regarding BU strategy, and constant alignment with other international plants and marketing teams, in order to optimeze source costs, price corridor and mainly the portoflio profitability - resourcing project for LATAM countries with an EBIT gain of +20%.