Yuko Isomura
Bis 2020, Omnichannel Customer Experience Consultant, METRONOM GmbH
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Yuko Isomura
1 Jahr und 11 Monate, Nov. 2018 - Sep. 2020
Omnichannel Customer Experience Consultant
METRONOM GmbH
• Define the measurement frameworks to have the full picture of customer experience across the touchpoints • Conceptualize, visualize and maintain dashboards • Guide the stakeholders to define KPIs, analyze data and extract actionable insights
1 Jahr und 4 Monate, Juli 2017 - Okt. 2018
Expert Insights and Web Analytics
METRO AG
• Define the global measurement framework in the branding and marketing organization across the countries • Provide recommendations to the stakeholders for improved communication performance • Launch the first dashboard from multiple data sources in the company
2 Jahre und 5 Monate, Feb. 2015 - Juni 2017
CRM Manager
SAS Scandinavian Airlines
• Responsible for customer-centric communications from conception to implementation across multiple touch points (email, mobile, SNS etc.) • Execute analytics for detailed tracking of customer behavior and make a recommendation global and local marketing teams for optimizing future activities
2 Jahre und 4 Monate, Okt. 2012 - Jan. 2015
Digital Sales & Content Manager
SAS Scandinavian Airlines
• Screen the trends, develop and implements new online contents including personalization and contents optimization by A/B testing • Analyze the markets and develop international sales strategy
7 Jahre und 9 Monate, Jan. 2005 - Sep. 2012
Market Analyst
Deutsche Lufthansa AG - Lufthansa Passage Airline
• Report and monitor data in terms of revenue target fulfillment, bookings performance, network • Identify problems and business potentials and consult senior managements and account managers
3 Jahre und 6 Monate, Juli 2001 - Dez. 2004
Marketing Communication Specialist
Bosch Corporation Japan
Brand Management • Increase brand awareness and overall responsibility for corporate identity and corporate design Web Management • Develop and manage contents • Implement online product app
Ausbildung von Yuko Isomura
1 Jahr und 1 Monat, Mai 2011 - Mai 2012
Digital Marketing
IE Business School
1 Jahr und 4 Monate, März 2000 - Juni 2001
E-Commerce, Marketing Communication
University of California, Irvine - Extension
1 Jahr und 1 Monat, Aug. 1997 - Aug. 1998
University Exchange Program (Scholarship)
Universität Bielefeld
4 Jahre, Apr. 1996 - März 2000
German Language and Literature
Reitaku University
International relationships
Sprachen
Japanisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Schwedisch
Gut
Spanisch
Grundlagen