Yongkang Ng

- Manage go-to-market activities, analyst engagements for SAP HANA & other database platforms. - Assist in competitive analyses and performance benchmarks for SAP HANA. - Support field sales with technical information, competitive positioning for our database platforms. - Define industry specific use cases, solution maps and reference architectures.

- Worked on a strategy realignment project for c-level management. - Defined the operational impact from implementing industrial performance benchmarks. - Identified best practices across other industries for an implementation roadmap.

- Develop customer retention & lifecycle strategies for mobile subscriber services. - Defined RFP requirements for the selection, procurement of a new CRM analytics system. - Implement big data initiatives by defining new business processes and data sets. - Joined social media & POS redemption data to existing EDW CRM data for 360 customer insight. - Identify & automate trigger points for SPSS algorithms for potential at-risks customers or fraud.

- Assisted in implementation projects for clients onboarding onto the cloud-based CRM system. - Define activities, strategies and processes for clients to support digital customer engagement. - Ensure data integrity by defining data cleansing and governance rules. - Worked on POS data integration.

Finance, Marketing.