Vince Ferraro

Improved business strategies and marketing plans as a domain expert at MarketFrames Group, Gearson Lehrman Group, and Coleman Research. Worked with Internet startups like BlueChowder.com (as Interim VP of Marketing), Safelist.com (Advisor to CEO), and non-profit organizations like North Coast Repertory Theater and Science Discovery Center.

Vince Ferraro leads marketing for the LaserJet Business global business unit at HP. In this role, he is responsible for all worldwide marketing activities for HP's portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs

Selected to duplicate success delivered in inkjet printers as VP of Personal Printing GBU for LaserJets, manage global Business Imaging and Printing business for HP with full responsibility for worldwide category and lifecycle product marketing and operations. Coordinated regional teams and oversaw staff of 123. Developed/implemented key category strategies, plans, and initiatives that drove revenue, unit volume, and market share growth, maintained market leadership (#1 in color and mono laser)

$4.4B CPG/consumer global business unit marketing digital cameras, scanners, DeskJet and PhotoSmart inkjet printers, All-In-One printers (OfficeJet and PSC brands), and low-end LaserJet printers. Promoted based on extensive international experience providing insight into regional challenges, solid understanding of business, and grounding in broad aspects of marketing to drive strategic intent of GBU into regions to optimize business results. Reporting directly to SVP, managed direct team of 40, 35+ dotted

Provided executive level oversight for 20 professionals/2 managers serving as marketing interface to commercial sales force selling commercial hardcopy products and solutions. Controlling $50+MM promotions budget, developed, implemented, and executed optimized channel strategies and marketing programs targeting distributors, VARs, and other business-to-business selling partners, including major PC manufacturers such as Dell, mail order, Internet resellers, and other specialty channels. In May 2000, promoted

Start-up which developed/marketed HP JetSend technology and an information appliance/Internet hardware and service business. Directed team of 35 in launch of JetSend technology and information appliance business, including business plans, product development, market strategies, marketing communications, strategic alliances, and brand management.

Finance and Marketing

Management