Veronika Berner

Team management and working with freelancers, participation in the recruitment process, delivery of internal trainings, strategy consulting and account management (search, shopping, app, display and social via Google, Microsoft, Apple, Facebook, Pinterest Ads), tracking implementation via Google Tag Manager (GTM) and Google Analytics (GA) for clients from real estate, e-commerce, health and other industries.

Development and ownership of the paid marketing as well as email marketing growth strategy in the real estate industry. Set-up of ad accounts and Google Analytics/GA4, implementation of tracking (via Google Tag Manager aka GTM), a consent management platform and email marketing automation, working with freelancers and agency resources.

Consulting, account management (search, display, shopping via Google Ads & Microsoft Advertising, Facebook, LinkedIn, Twitter, TikTok) for clients from e-commerce, health and other industries. Mentoring, task delegation to junior PPC managers. Carrying out internal trainings, development of automation solutions (Google Ads scripts, Excel VBA macros), participation in trade fairs for customer acquisition. Case studies on Claneo's website: Lights4fun (Google, +110% revenue), BIOMES (Facebook, +106% ROAS)

PPC project lead for a new business in an insurance sector. Account management (search/display/Youtube and shopping campaigns), consulting and reporting to the clients from e-commerce, healthcare, real estate, travel & other industries. Account audits, identification of new growth opportunities and mentoring. Co-preparation and co-delivery of sales pitches. Co-organisation and co-moderation of the bimonthly meet & mingle for PPC experts as well as anyone interested in the subject "SEA Stammtisch Berlin".

Paid search & social lead for the German market. Planning coupled with implementation of strategic/technical developments regarding conversion tracking, bidding and campaign structure in German as well as international SEA accounts. Management of Google Ads and Bing Ads search campaigns centered around acquisition of new customers, incl. budget responsibility. A/B testing. Reporting on the SEA channel to the management. Creation and optimization of paid social campaigns with Facebook and LinkedIn.

Valuable insights into search engine marketing (SEA, SEO), shop management / web design, social media marketing (SMA), marketing itelligence team's daily tasks as well as a number of marketing channels: price comparison shopping engines (CSE), affiliate / online cooperations, and email marketing.

Planning, implementation and optimization of Google AdWords (search, display, video), Facebook (interest, lookalike, custom audience) as well as Bing Ads campaigns (search) for international clients, primarily from the sports industry; performance analysis; marketing consulting; SEO; management of corporate social media; web content translation from German to English

Event management support for meetings as well as conferences with up to hundred participants from Germany and abroad, including arranging interior design (handbooks, signs, banners, flowers), reception and photography; press release writing in German and English; industry research; database management and post-event evaluation

Assistance in planning and implementing various public relations strategies (cooperation with bloggers, fair, competition, survey) on behalf of international players in the tourism industry; daily press review writing; handling of inquiries from the media, other organizations and individuals; market research; press release translation (from German to English) and distribution

Participation in the project "Politicians - Election Campaign - Consulting"; support in the planning and execution of a fundraising event, including identification of the target audience, telemarketing (promotion) and guest reception; compilation of a daily press review; creation as well as translation of PowerPoint presentations from German to Russian