Vasilisa Macuhin
Angestellt, Head of ecosystem digital platforms (chief product manager), Moldova Agroindbank
Chisinau, Moldawien
Über mich
T-shaped specialist in product & project management with strong analytical skills. Highly experienced in the areas of product development, customer research and data driven approach. Participated in all SDLC stages. 4.5 years’ experience as an IT product owner & program manager in e-commerce & ecosystems. Managed cross-functional team of 30 talents. 10 years’ experience in business development. Experienced in managing international teams from 3 up to 300+ people.
Werdegang
Berufserfahrung von Vasilisa Macuhin
Bis heute 4 Jahre und 8 Monate, seit Nov. 2019
Head of ecosystem digital platforms (chief product manager)
Moldova Agroindbank
Key achievements: • Made research and product discovery for 10+ possible products; • Elaborated from scratch 4 independent products (2 Retail + 2 B2B); • Monthly unique visits of each Retail platform – 100K (the most visited website in moldnet has 800K unique visitors/monthly); • DAU/MAU – 18% (from 0%, in less than a year); • First visit activation rate - 80%; • Managed project budget – 400K euro.
6 Jahre und 3 Monate, Aug. 2013 - Okt. 2019
Consultant
S3: ProDevelopment
The most frequent consultation topics: • Executive agile coaching; • Regular management mentoring; • Strategic and value sessions design and facilitation; • Facilitating problem solving sessions, retrospective, process efficiency sessions; • Customer development; • Business performance indicators, ways for business growth; • Sales department audit; • Reflexive games design.
1 Jahr und 5 Monate, Apr. 2017 - Aug. 2018
Business Developer
Video Security group of companies
Key achievements: • Executive coaching; • Development and implementation of an end-to-end analytics system for the entire company; • Marketing department agile transformation; • CMO mentoring; • Anti-crisis management of one of the business divisions.
9 Monate, Nov. 2017 - Juli 2018
Change Manager
Inter-Terminal SRL (gadgets retail chains Enter, Orange, Butka)
Key achievements: • Solved deep production conflicts between marketing and purchasing departments; • Agile transformation of marketing and purchasing departments; • Launched and set up analytical department; • Executive coaching; • Elaborated and launched corporate university concept and management faculty programs.
8 Monate, Feb. 2016 - Sep. 2016
Director, Marketing & Business Development
Umbrela Film&Animation Studio
Key achievements: • Established the sales department; • Elaborated and integrated marketing strategy; • Set up regular management rules for CEO and middle management; • Integrated the CRM system and work rules within the clients data base; • Implemented PR strategy; • Reorganized the finance planning system.
10 Monate, Nov. 2014 - Aug. 2015
Head of analytical department
FinWeb
Key achievements: • Transformed quality control department into business analysis (BI) department; • Elaborated multilevel training system for call-center operators; • Elaborated operators calls efficiency system; • Increased overall conversion rate from 1.8% to 2.4% (+33% growth).
4 Jahre und 9 Monate, März 2009 - Nov. 2013
Business Development Executive
L'Orèal
Key achievements: • Launched Vichy and La Roche-Posay brands at Moldavian market; • Convinced the "gray" importer to join the bright side - they completely refused from illegal imports and started to work with an official distributor; • Made Vichy – brand nr.1 in pharma care sales in Moldova.
3 Jahre und 9 Monate, Juli 2008 - März 2012
Head of non-pharma devision
Farmacia Familiei
Key achievements: • Launched 61 new pharmacies all over the country; • Elaborated and implemented goods matrix standards – reduced the non-returnable stock of goods by -50%; • Negotiated with more than 80 suppliers – increased share of goods on terms of post-payment from 8% to 44%; • Elaborated and implemented beaty advisers’ salary system. Increased sales up to 42% in selected categories; • FF became biggest pharmaceutical chain in number of POS and second in turnover.
Sprachen
Deutsch
Grundlagen
Russisch
Muttersprache
Rumänisch
Fließend
Englisch
Fließend