Vartika Gupta
Angestellt, Head of Category Revenue - USA & International Brands, Lenskart.com
Berlin, Land Berlin, Germany, Deutschland
Über mich
Ecommerce expert with 10+ years of extensive experience in offline & online retail. I am a creative problem solver. I set up a framework and structures for driving revenue and margins with a long-term vision. I have grown 4 businesses from scratch and grown them multifold. Brands I have worked on Ray-Ban, Armani, Bvlgari. Mont Blanc, Marc Jacobs, Hugo Boss, Coach, Michael Kors, etc. Ecommerce brands/partners I have worked on. Lenskart, Ray-Ban.com, Al-ikhsan.com, Amazon, Flipkart, Paytm, Lazada, Shopee, Myntra, Jabong, Nyka, Luxhues, Titan, Himalaya, Lawrence & Mayo & GKB.
Werdegang
Berufserfahrung von Vartika Gupta
Bis heute 3 Jahre und 6 Monate, seit Jan. 2021
Head of Category Revenue - USA & International Brands
Lenskart.com
• Increased margins from 56% to 74% by implementing pricing strategy and controlling erosion. • Strategized and implemented competitive opening price point to build perception around value. Improved conversion percentage from 1.34% to 2.57% whilst maintaining cart value. • Improved the revenue contribution of new launches from 2% to 37% within 12 months; Launched an AI based sorting tool to optimize the customer funnel for US customers. And Launch 2 new collections a month aligned with global launch.
1 Jahr und 1 Monat, Jan. 2021 - Jan. 2022
Head of Marketplace
Lenskart
• Delivered a 37x jump in marketplace channel sales within 1 Year, by developing effective digital marketing structures (Amazon PPC) and creating right product mix. • Created a new revenue stream for Lenskart.com by setting processes and infrastructure, generating $600K revenue for qtr. • Created exclusive range for the marketplace platform and improve profitability by 8%. Those sku’s eventually contributed to 68%.
Sprachen
Englisch
Muttersprache
hindi
Muttersprache