Vanssa Carpenter

Web redesign, rebranding, content management, marketing (online, print and business to business), interaction design of software, market and user research and analysis for the production of new products/services, Girl Friday.

Developed and organized events for live art interactive installations for an artist’s collaborative. Co-managed HalfMachine Annual Event, and collaborated on the production of major events including Roskilde Festival, workshops, and attendance at art conferences and gatherings throughout Europe.

Managed interdisciplinary teams including designers, engineers, developers, and stakeholders, bringing demos from conception to completion to meet customer/section requirements. Responsible for thought leadership in online guerilla marketing strategies throughout Sweden, Korea, and US offices. Led restructuring and redesign of corporate website and blogs. Managed organization of Mobile World Congress exhibition, booth design and strategic deployment of personnel and demos.

Primary position of Research Assistant consisted of researching and creating policy and procedure, departmental forms, maintaining VPD intranet webpages, researching, planning, conducting and reporting on department-wide surveys. Positions within department include Administrative Secretary, Accounts Receivable, Clerk Typist, Public Service Representative, and Media Relations Assistant.

Re-branded and advertised 1010tires.com, creating market awareness of a powerful competitor in the tire and wheel industry.