Tuğba Tarakcı

• Conducted E-Marketing activities in order to build a better online channel for higher customer satisfaction and stronger customer loyalty. • Managed online communication activities and PR activities of the online business. • Managed projects and actions to assure compliance with Global Vodafone Online Program capabilities and standards. • Delivered new interactive online tools, comparison tools and micro sites leveraging Vodafone brand, tariffs, products and services for existing customers and prospects

• Launched Turkey's first local web2.0 social network service named Mynet Eksenim Beta. • Re-launched Turkey's leading automotive classified web site, Mynet Otomobil. • Re-launched Turkey's leader movie content web site, Mynet Beyazperde. • Launched Turkey's first web2.0 social city guide web site Mynet Feşmekan. • Launched Turkey’s first local CPC (cost per click) and content based online advertisement products Mynet Adklik and Mynet Adpartner. • Worked in partnership with Google in Mynet Search busi

• Planned and performed marketing activities in order to increase sales and market penetration, brand awareness and strengthen brand image. • Prepared media mix plans and coordinated Ad and PR agencies for launch, re-launch and brand communication works. • Followed trends, niche market opportunities and new opportunities in the market, international and local competitors, user attitude and behaviors, sales, Customer Relationship feedbacks and surveys.

Performed trade marketing activities at 5 local key accounts and followed distribution and trade marketing activities at 93 key accounts.