Trent Loomis

- Created and drove YouTube audience and programming strategies for Mattel brands (Hot Wheels, WWE, Mattel Action!, Jurassic franchise, Uno, etc) and cross-functional partners. - Partnered with Social, Content and Marcom teams for asset creation. - Tracked and translated digital performance metrics that drive brand health and financial targets. - Built and presented compelling data-rich presentations, translating metrics into insights and actionable recommendations.

• Drive media objectives via comprehensive content strategies for owned & managed channels • Formulate audience-specific YouTube, Instagram, Facebook and owned platform strategy • Expertise in all formats: long-form video, social video, web content, etc. • Create and execute Surf and Social Innovation content and programming strategy • Define success metrics/KPIs and perform content/event recaps • Work cross-functionally with international offices for global content/strategy alignment

• Present regular 360-degree (dot-com, FB, Insta & YT) digital content reviews • Develop content strategy with social user behavior research & platform-specific insights • Manage multiple U.S. Red Bull Google Analytics domains with visibility to global accounts • Manage SEO vendor responsible for organic traffic growth • Liaise with U.S. & Intl. Dev teams for platform needs and new media (AMP & FBIA) • Create custom reports/presentations for various stakeholders

• Manage website, digital assets and workflow in Adobe AEM/CQ • Generate reports and monitor web traffic and campaigns with Adobe Analytics • Manage creative process for acquisition of digital assets (images, 3D files) • Implement and manage social media strategy (Facebook, Instagram, Twitter, Pinterest) • Devise and implement content strategy for Web and social media • Devise and manage email marketing strategy and database project • Digital asset management