Toni Freiberg

Traveling with a backpack through europe, asia and africa to make a dream come true.

- Responsibility for 5 stores (DE, AT, DK, PL) - Further development + optimization of the com. of the online channels as well as all e-com processes - Management + expansion of the digitalization and e-bus team - p + d - Active support of change management within the entire organization through constant communication in the context of an insolvency in self-administration - Overarching control, monitoring, improvement + new development of e-bus systems - Economic control of partner agencies + externals

Supervision of 4 shops (DE & AT) Monitoring the development of OnPage / OffPage Requirements (Google) and initiation of appropriate measures • Content marketing (editorial planning) • Support and management of digital agencies • Development / support of the social media channels LinkedIn and XING including advertising • Conception / project planning of technical Extensions and tools for the web shops and support until they are ready for use together with internal and external programming

Development / support of the social media channels including advertising • Content marketing (editorial planning) • Market surveillance / competition analysis • Conception of technical extensions and tools for the website and support up to readiness for use (WordPress) • AdWords campaigns for all company locations • Monitoring the development of OnPage / OffPage Specifications (Google) and introduction of corresponding activities • Processing of flyers and promotional materials

OnPage analyzes • Support and redesign of in-house websites and customer websites • Keyword research • Market analysis

Preparation and execution of telephone marketing projects • Correspondence with DRK district associations • Evaluation and preparation of donation projects

Focus: online marketing - 1 year student speaker for the field of media management - 1 year in the student council - Bachelor thesis: "Analysis of potential online marketing channels using the example of an online shop in the luxury food industry"

• Focus: Management in rail traffic and aviation