Tommy Atwell

Provide guidance and business expertise to management of LaneHub, a rapidly growing lane matching platform for high volume over-the-road shippers. With a fully developed platform and a deep customer list, focus is now on fine-tuning the business model to increase value provided and earned, while also identifying and exploring further uses for a data set that includes shipping data for many of the largest CPG companies in the US.

Lead financial and organizational optimization of rapidly growing natural color cosmetics brand and manufacturer. Projects included: - Improving financial reporting and analysis - Sourcing and negotiating additional growth funding - Creating pricing and analytical tools for marketing and sales teams - Creating raw materials, production, and fulfilment planning process by implementing ERP and project management software and modifying SOPs - Building and implementing sales forecasting models

Led creation and implementation of early stage growth strategy for zero commission stock broker launching in the EU. Employed as consultant while awaiting full work visa approval. Responsibilities included customer acquisition pipeline identification, content ideation and creation, webpage design, branding, media outreach, customer service and engagement, KPI designation and implementation, and partnerships.

Led analysis and research for new compensation model for large client in financial industry. Assisted existing projects with same client, focused on budgeting, productivity enhancement, and post-merger integration Created strategy for Falconi compensation consulting after recognizing opportunity and performing market sizing Developed analytical tools for projects focused on clients in consumer goods and finance industries, including a regression model to predict franchise revenue

Developed and rationalized commercial loan portfolio following acquisition of out-of-market competitor. Commercial credits varied in industry and size, ranging from $50K to $20M, and included both underperforming loans as well as at-risk client relationships due to acquisition. Was also responsible for brand and cultural development; building relationships with partners, community organizations, and new team members.

Market and investment research and analysis, investment memoranda, and general projects for private equity fund of funds.