Thomas Nie

Berufserfahrung von Thomas Nie

• Bis heute 4 Jahre und 6 Monate, seit Jan. 2020

  Director Corporate Brand & Creative Strategy

  F. Hoffman La Roche AG

• 3 Jahre und 11 Monate, Feb. 2016 - Dez. 2019

  Vice President, Head Group / Corporate Communications

  Octapharma AG

• 2 Jahre und 1 Monat, Jan. 2014 - Jan. 2016

  Senior Executive for Brand, Image & Reputation Management

  Freiberufler/Selbständig

• 5 Jahre, Jan. 2009 - Dez. 2013

  Director Global Corporate Brand & Reputation Management

  Novartis International AG

  > Lead and manage all corporate brand related initiatives > Develop new branding strategies for product world and social media > Lead development of new branding guidelines & tools and its cross-divisional implementation and education programs > Lead Global Brand Management Council & direct company brands > Lead Corporate Ranking & Awards Management Program > Keynote speaker at meetings, trainings & conferences > Mentor in high potentials program; trainer in leadership education programs

• 4 Jahre, Jan. 2005 - Dez. 2008

  Manager Global Corporate Brand & Reputation Strategy

  Novartis International AG

  > Strategy, concept, design, tools and implementation of global rebranding initiative of Novartis corporate brand in 140 countries > Drive global education & implementation programs and generate buy-in with local teams and leadership > Lead and manage global network of 800 brand ambassadors

• 2 Jahre und 1 Monat, Dez. 2002 - Dez. 2004

  Global Corporate Brand Manager

  Sandoz International GmbH

  > Concept, strategy, planning, design and implementation of the new Sandoz corporate brand (single master brand strategy) > Uniting 14 Novartis Generics company brands, 4000 products in 120 countries with 13.000 associates > Develop strategies and implement new branding, engagement programs and holistic communication efforts > Guide implementation efforts in key markets > Orchestrate agency network and suppliers > Lead global brand champions network

• 6 Monate, Juli 2002 - Dez. 2002

  Consultant Brand & Reputation Management, PR, Communications

  Freiberufler/Selbständig

  Consultant for various clients, e.g. Booz Allen Hamilton Consulting, Art TV program, branding projects

• 1 Jahr und 3 Monate, Apr. 2001 - Juni 2002

  Director Recruitment Marketing EMEAI

  Accenture

  > Develop, lead and manage strategic programs in Global Recruitment Marketing and respective research (Employer Value Proposition) > Align 46 countries, internal departments & functions with Global Recruitment Marketing approach and global brand strategy > Guide European recruitment marketing team

• 3 Jahre und 4 Monate, Jan. 1998 - Apr. 2001

  Senior Manager Global Corporate Brand Management

  Accenture

  > Work on design, development and implementation of new "Accenture" brand in 47 countries, 178 offices with 70.000 employees (global rebranding initiative) > Lead, develop and manage all global brand training programs for "Andersen Consulting" brand re-launch (1998) and new "Accenture" launch (2000) > Additional role: Corporate Brand Director & team leader for all countries in Europe, Middle East, Africa and India

• 1 Jahr und 3 Monate, Okt. 1996 - Dez. 1997

  Director Global Marketing Transportations & Travel Services Industries

  Andersen Consulting

  > Lead world-wide marketing and communication teams and activities for the Transportation and Travel Services Industries > Strategy, design and development of image, market and business development programs and its respective communications and media initiatives > Parallel roles: - Marketing Manager West Europe for Travel and Transportation Services client portfolio - Member of "Global Integrated Marketing Council" in New York

• 1 Jahr und 9 Monate, Feb. 1995 - Okt. 1996

  Marketing Manager for four industry groups in Western Europe

  Andersen Consulting

  > Manage team and marketing & communications programs in West Europe for four industry groups: Telecommunications, Railways, Utilities, Government & Services > Develop public relations strategies and programs in Germany, Austria & Switzerland > Additional role: Consultant for Change Management project: Guide internal and external communication programs for global Business Enterprise Transformation client project (11.000 people, 10 languages)

• 1 Jahr und 1 Monat, Feb. 1994 - Feb. 1995

  Public & Media Relations Manager Central Europe

  Intel Corporation

  Full time freelancer in European Public Relations department at Intel (Swindon / Munich) Lead and manage all public and media relations activities: o Official media spokes person for Germany, Austria and Switzerland o Introduce Intel´s first ever PENTIUM chip (CPU) for computers o Launch first ever video conferencing product "ProShare" o Crisis management public relations for "Pentium bug" case o Support international events and campaigns, e.g. "Intel inside", etc.

• 4 Jahre und 8 Monate, Juli 1989 - Feb. 1994

  Head Public & Media Relations, Brand Management, Marketing

  ROFIN-BAASEL Lasertech GmbH & Co. KG

  Develop and implement marketing projects, internal and external communication programs and media relations department o Build public relations and media relations function and serve as press officer o Lead advertising, exhibition and event programs o Design, develop and implement the new corporate brand in collaboration with Prof. Bürdek / HfG university Offenbach o Manage teams for marketing, PR and prototype product development o Run the art sponsoring program of the company (over 40 art exhibitions)