Teodor Tunea

Implementing & executing the digital strategy to maximise demand and ensure the highest effectiveness for the Category/Program’s digital presence in the UK & Ireland, with the use of inbound digital marketing, search programs, paid media, content syndication and nurture streams. Analysing and reporting on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems.

Managing a number of SEM (PPC) accounts and providing search engine optimisation and search engine marketing services such as on-page and off-page SEO consultancy and creating, optimising and supporting PPC campaigns (search, display, remarketing and video). Core activity focused on managing the PPC account of a big client in the health industry (the only centre of excellence in bariatric and metabolic surgery in Eastern Europe).

Selling, creating, supporting and optimising online search, display and video advertising campaigns (PPC/CPC) for the SME market sector through the Google AdWords platform, with the objective of bringing in new business for Google (as part of the AdWords department within Capita plc). Dealing with individual clients as well as established advertising agencies and working on accounts with sizeable budgets over a period of up to 13 weeks of service, targeted at businesses in the UK & Ireland markets.

Conducting interviews and questionnaires as part of multiple market studies, identifying and contacting interviewees; data processing and inputting.

Managing the client-company relationship and supervising the new and ongoing developing client projects, from the beginning until the launch of the online shop or corporate website and providing after-sales support. (10/2008 – 06/2009): - Key Account Manager - managing accounts key to the company and ensuring a smooth development of their respective projects; increased involvement in the technical coordination and the good collaboration between the development and design departments of the company.

Business consultancy services aimed at small and medium-sized Finnish companies keen on opportunities of expanding their business on the Romanian market; filing informational reports, concluding business programmes for meetings and fact-finding trips, assisting and offering necessary counselling to all Finnish clients and partners over the course of their respective activities in Romania.

Managing the Finnair “Corporate Programme” business-to-business loyalty scheme aimed at large companies, based on their activity and business travel frequency on certain routes and destinations - Asian market as a main target; Establishing connections and opening business contacts with large companies, followed by the presentation of the OpenSky – Finnair “Corporate Programme” along with its benefits; fact filing and reporting to hierarchical superiors.

Data extraction, report filing, organising business visits for the Finnish clients (incl. conferences, fact finding trips, workshops for debates and conclusions), presenting final reports and assessments; most of the activity was undertaken under direct supervision of Finpro Trade Centre superiors from Austria, Finland and The Czech Republic, covering a project for technological equipment in the food processing industry.

Call Centre Support / Network Administrator - technical support and assistance in the Call Centre department; - various other general activities of IT system and company network maintenance.

Programme content - world’s number one research institute in the field of international business, the Centre for International Business at the University of Leeds (CIBUL). Main modules: European Business, Strategic Management, Chinese Business, International Business Theory, Marketing Management.

Unfinished studies (interrupted) due to admission at the University of Leeds

240 ECTS credits (the equivalent of 4 years x 60 credits/year) Focus modules - Civil Law, Common Law. Other modules - Business Law, Organisational Law, Environmental Law, Diplomatic & consular Law, Constitutional Law, European Law, Civil Rights Law, Criminology.

Unfinished studies (interrupted) Wide range of modules, from Electrical Engineering and Computers to Physics and Chemistry, Advanced Mathematics, Materials Science, etc.