Tatiana Altmann

Editorial planning and distribution for various distribution channels, reducing the amount of push communication by implementing a unified newsletter beneath one week and facilitated a cross-functional Editorial Board. Coordinated with the Head of Communications to set creative directions and themes aligning with overall marketing strategies Co-developed and deployed a workflow tool, enhancing cross-team efficiency and improving content version control. Provided trainings

Guiding key initiatives for the new One Market organization. Collaborated with CDMO and leadership to define and implement new operational processes. Led change management efforts, delivering comprehensive training on new procedures enhancing departmental functions. Refined collaboration tools, facilitating better integration across departments and digital transformation. Managed the GTM Comms department’s budget and optimized agency strategies with the Procurement team.

Led the Sales Communications department, managing and developing staff and training key talents. Designed and executed strategic communication plans for all sales topics, optimizing content through KPI analysis and continuous improvements. Cooperated with the EXEC, Strategic Comms and Sales teams, ensuring an integrated communication planning with all strategic changes planned. Drove process enhancements and operational efficiencies for the department. Vendor relationship- and contract negotiations.

Content strategy & planning, editing and delivery of the multi-channel business-lifestyle publication, Amagram print and online magazines for up to 29 markets. Continuous project measurement to make needed improvements and strategy changes. Plan an integrated communication with other channels. Manage the agencies relationship and contracts negotiations, incl. budget planning, reporting and cost cutting initiatives. Train all relevant departments on the new Strategy on processes, governance and tools.

Co-developed and managed the Content Strategy for Amway Europe & South Africa, establishing the framework to differentiate the company from competitors and create targeted content for audiences along the customer journeys. Setting the base for optimizing content creation, processes, governance, tools, and measurement to eliminate silos. Part of the COVID-19-Communication-response team. Setting up, project managing and executing a solution-oriented, weekly crisis communication within 2 weeks for 29 markets.

As a Project Manager I : - have excellent organisational skills - manages independently projects/campaigns/activities from start to finish. - am owning profitability and quality. - am expected to be involved in the anaysis and planning of project/campaign work (with consultants/planning departments) - have solid client facing skills and excellent communication abilities - deliver a good service and pay attention to detail - am competent with creativity