TERESA ARIZTI ACHA

Development and delivery of Marketing Plan, definition of new communication strategy and outline of new promotions plan. Designed the new loyalty programme strategy through the Douglas card. Elaboration of annual budget and negotiation of marketing investment with suppliers

Brand development, in terms of product and communication, at a global level. Preparation and delivery of product launches: general positioning, fragrance/formula, packaging, design, communication, pricing level, sales material, and Point-of-sale materials and promotions. Creativity: managed communication campaigns in TV and press.

Brand management and strategy responsibilities. Participant in international committees for new product development and brand strategy Responsible for Direct Marketing in Nivea: developed and launched Loyalty Program