Sven Serena

I was responsible for the end to end supply chain at LK International AG (KJUS). This included sourcing, procurement, and logistics. As a management board member, I was contributing to the strategic direction of the company and I was deeply involved to maintain and improve company margins

At KJUS Asia LTD I set up a subsidiary organisation for the parent company LK International AG. I have established legal entities in Hong Kong and Shenzhen China. I have accompanied the entire incorporation process and hired a team of 15 employees. The team that was employed focused on research and development work as well as procurement. Additionally, we built a fully equipped sample making facility that enabled the brand to increase its speed to market. At that time, I was based in Hong Kong/Shenzhen.

As EVP Production & Quality I defined the brand's sourcing strategy and was deeply involved in product engineering processes. I established product calculations for the company and helped improve the margins. We were sophisticating our quality assurance system and established a quality control office. I was responsible to hire and lead a team of 3 employees in Guangzhou China that carried our quality assurance tasks in Far East Asia.

From my time when I joined LK International AG (KJUS) my main objective was to establish a quality assurance system that was non-existent before my arrival. Besides that, I took over certain sourcing tasks that included product price negotiations.

I was based in Annecy (France) for this position and responsible for PR marketing and sponsoring. I attended major snowboard events throughout Europe and was in contact with the industry media outlets to promote our brand. During this time, I was invited twice to the headquarter in San Francisco USA to discuss brand marketing strategies.

Representing Flow Snowboards and Spy Eyewear in German speaking Switzerland.

I was based in Munich Germany for this position. Representing Palmer Snowboards, Light Snowboards and Rusty Surf Clothing in Bavaria and Baden-Wuerttemberg Germany