Surel Surve

-Handled and assisted in program administration tasks such as event management, social media operations and content creation for the website. -Maintained and optimized the program's Google Adwords. -Facilitated the communication between the MBA cohort and the program management and administration teams.

-Identified the key criteria for market potential assessment of the Australian, Singaporean, Indian, New Zealand and Brazilian sustainable fashion markets through a design thinking workshop with the client -Conducted extensive research of the identified criteria for each market to then assess the market attractiveness and validate the team's final market entry recommendations. -Go-to-market entry frameworks were designed for the two potential markets suggested on the basis of research.

-Consulted on and implemented marketing and communication initiatives heavily focussing on client acquisition and industry expertise establishment. -Managed the companies corporate social media presence including content creation, posting, performance monitoring and paid promotions.

· Execution of search engine optimization tactics such as technical audits, link building, keyword research and content analysis, on-page optimization, KPI performance tracking and ongoing evaluation of SEO & Digital marketing objectives and goals for travel, tourism & finance clientele. · Working alongside content curation, web design and development and social media department to ensure all technical, content and social signals are being developed to help boost organic results.

Worked in a team of 5 SEO specialists for a BIG PHARMA client. RESPONSIBILITIES: Worked in a team of 4 SEO specialists to, - Manage analysis and reporting on client's digital performance - Performing regular audits of websites to ensure tracking and analytics are effective at all times - Provide technical and strategic SEO and digital marketing recommendations via deliverables and consultation

-Optimization of the Shopify website in terms of usability and SEO. Worked in collaboration with the web designer & SEO agency -Basic assistance in merchandising -Competitor Analysis - Assistance with optimizing SEM efforts by analyzing the reports by the PPC agency

-Conducting market research and digital marketing consulting for a start-up client in the IT consulting business, as they are looking to build their new website. -Consulting with website development & optimization in terms of enhanced usability, responsive design, SEO & Keyword analysis for accurate targeting. Work also involves content auditing and gap analysis. - Google AdWords set-up and optimization consulting for a clean energy technology company into hydroponics.

-Devised an influencer marketing plan based on social media efforts and newsletter outreach. -Recommended online tools and methods to track campaign success and gather marketing campaign metrics for better analysis and more effective marketing attempts.

-Devised an effective organization communication strategy for Boy Scouts of America- Area 3 to empower them to demonstrate to the rest of the councils, the importance of investing in marketing efforts to increase the memberships. -Utilized social media statistics and the enrollment statistics to build out a prediction model and analytically prove the need for marketing efforts.

-Devised a strategic advertising and publicity plan for helping Coffee Connection-Project Empower grow its chances of earning the set sum of donations through the annual online ROCtheday donation drive. -Creation of marketing collateral and publicity material like email templates, posters and brochures. -Reviewed and revamped their social media activities to improve the social media presence and performance. -Revised the content and messaging on their campaign page.

- Blogging to establish SmartyPans in the health fitness and nutrition industry. - Managing company's Instagram & Pinterest accounts. - Procuring content through research on the internet to post on social media platforms. - Assisted in researching and analyzing crucial SEO & SMO influencing metrics as well as website traffic tracking using tools like Bitly. - Occasionally assisted in the creation of company newsletters in terms of content recommendation, implementation & editing.

Helped startups participating with their advertising, market research and marketing needs. -Handled social media and digital marketing. -Set up Google Adword campaigns and created landing pages using Launchrock and Unbounce for linking them to these campaigns. -Conducted market research to help the CEOs make better partnership choices and position their product/service rightly in the markets targeted.

-Conducted extensive market research for a business idea champion working on a smartphone anti-malware application and assisted in formulating a go-to market strategy. -Offered expertise and assistance in developing the Business Model and a Business Plan for the product.

Energy and Environment Marketing and Advertising