Sorin Mirea

• Responsible for Retail P &L and balance sheet consolidation (EUR 560 MM in liabilities and EUR 400 MM in assets) • Responsible for sub-segments/ Personas definition and implementation - behavioral segmentation • Design and implementation of marketing mix: products, channels, communication, pricing • Engages the organisation in innovative transformation – mobile application, digital on-boarding • Introduced Customer Committee Task Force • Communication with media

• Manages a team of 110 branches ensuring targets are met and exceeded for sales performance, service delivery and operational soundness; • Led regional revenue growth in 2015 and 2016, consolidating the largest regional contribution in Retail Revenues • Designed and executed regional programs resulting in consistent 1 st ranking of customer satisfaction • For the last 3 years drove leadership, motivational and development programs assuring consistent high regional Employee Satisfaction

• Contributes to strategic positioning by managing the analysis of Retail segments business models • Ensures budget alignment among segments/ channels; • Based on data, trends, analytical insights - provides business owners with recommended course of action • Part of the Retail Executive team driving 2020 strategy

• Designs sales and service strategy centered around the customer; • Builds satisfaction metrics around relevant customer attributes; • Responsible for bank differentiation in terms of customer experience (Friendly Bank concept); • 2011, 2012 awarded “Best Bank in Network” by Raiffeisen International for the design and implementation of a large scale customer centered program

• Designs and implements the multi-channel sales strategy based on profitability of each channel ; • Successful design and implementation of sales re-engineering in Raiffeisen Bank Romania – The Sales Force Effectiveness Program: 40% sales uplift impact • Responsible for retail level budget execution, with monthly volumes in the range of 100 MM EUR in assets and liabilities; • Manages target setting, variable pay, sales coaching and monitoring systems

• Managed an agency with a balance sheet of about MM 10 EUR in assets and liabilities; • Turned the Agency into the fastest growing unit in Bucharest Area • Successfully implemented a Raiffeisen International driven Project – “Active Sales Pilot”

• Selling consumer products • Created the largest Cards Portfolio among Citibank Branches • Actively contributed to the development of the second largest Branch in terms of consumer accounts

Business Development Statistics Macroeconomics