Sophia Schickel

Hands-on experience in conducting qualitative research and combining quantitative and qualitative methods (e.g. surveys, focus groups, user interviews, usability tests) to gather clear insights which shape the further development process. Deep understanding of users' motivations, needs, expectations and behaviours due to strong analytical skills.

• Creation, implementation, and standardization of the manual testing flows incl. bug reporting and documentation / ASO improvements • Creation of concepts and creation of the required content together with experts like product designers or copywriters • Collecting user feedback (includes organization, execution & evaluation) for the product (or product ideas, prototypes, click-dummies) with remote or in-person interviews

• Constantly improving methodologies and test new approaches by close collaboration with the data team • Present the company by giving workshops and support at Trade fairs • Track statistics regarding presales and its development to be able to plan resources

• Organization and presentation of the collections and the show room • Order processing, returns processing, dunning, customer acquisition, supplier cooperation

Note: sehr gut (100 Punkte)

Note: sehr gut (100 Punkte)

• Classic media relations (print, online, radio, TV) • Idea development and presentation of annual and pitch concepts • Development and proofreading of texts • Preparation and implementation of PR events, Press conferences and editorial department tours • Blogger Relations • Creation of press releases, Q&As, wording guidelines, interviews

• Organization and presentation of the collections and the show room • Arrangement and execution of order appointments while providing professional advice to customers • Budgeting

• Organization and presentation of the collections and the show room • Arrangement and execution of order appointments while providing professional advice to customers • Budgeting

Customer correspondence, processing of all kinds of press inquiries as well as management of the collections

Collection set-up and presentation, customer service and advice, returns processing, organization and implementation of collection sales, trade fair activities

Thema der Bachelor-Arbeit: Bedarfsreflexion. Definition, Messung sowie ausgewählte Ursachen und Konsequenzen