Silvio Tercero

Team leader for all things Search for all brands in the company. SEA + SEO + Satellites Sites + Reputation Management. Targeting worldwide and local users. E-commerce and online services with subscription business model. UseNeXT, SaveTV, Najoba, etc.

Manage a portfolio of satellite websites for Usenet products as well as SEA for SpyOFF VPN service. Product management, SEA and SEO.

Management of Online Marketing campaigns in Germany, France and UK.

Main responsibility for the AdWords and Bing accounts for Mexico and Spain. Plan and manage six digit budgets. Use Data-Driven Attribution (DDA) model as well as Last-Click with Double-Click platform from Google. Fraud and ROI management. Competition analysis and statistics. Close collaboration with different departments (SEO, Product Management, Website Management, Analytics, etc.) Close contact with Google, Bing and Double Click account managers.

Optimize the online marketing strategy for conversions for nine brands sold worldwide. Products are organic food supplements, seeds and fat burners. Visual website optimization (VWO) with landing page A/B testing, heatmaps, scrollmaps and video tracking. Generate and manage campaigns in Google AdWords, Bing ads and SEO. Amazon product optimization and advertising. E-mail marketing optimization using mailchimp. Other activities related to social media, video production and photography.

Head of the SEM and Sales department. Manage a portfolio of 35+ AdWords clients in the SMB sector in USA and Canada. Implement conversion and call tracking along with Analytics to reach client’s goals and measure ROI. Social media and SEO consultant. Implement and analyze new marketing trends to increase inbound leads. Other activities are related to product design, landing page optimization, client retention programs, case building, training, generating reports and more.

Manage a portfolio of 25+ clients in USA, Canada, Europe and Latin America. SME clients from different industries big and small. Implemented serveral campaign types such as Product Listing Ads, Remarketing, Display and Search on AdWords and Bing. Conversion oriented with call tracking and goal setting with client. Landing page optimization.

Design, production and implementation of marketing and advertising campaigns online, on printed media and tv. Write press news to the media (PR). Community management. Marketing club coordinator. Graphic design, video editing and photography.