Siddhartha Roy

Heading Business Development efforts for Europe at MSys with a Product Engineering focus on emerging technologies like Bigdata Analytics, AI, ML, IoT, DevOps along with established offering including Storage, Networking, Virtualization, Cloud Computing, UI/UX and Automation. Handling key accounts to ensure client success and partnership for mutual and sustained growth. Frequent attendee at key business events across Europe.

Marketing & Pre-Sales: Member of the Extended Sales team of the Product Engineering Services division (PES) of Wipro, responsible for Pre-Sales and Marketing activities including Strategic Planning, business data management and analysis, bid management, customer connect, responding to RFI and RFP, collateral building, campaign and event management, analyst relations and competition analysis.

Sales and Delivery enablement. Responsible for ideating, formulating and executing an engagement readiness assessment framework that assessed ~ 100+ large engagements (greater than USD 10 Mn.), focusing on delivery readiness from sales stage till project execution/steady state. Conducted relevant trainings for PM’s and DM’s to help them understand the framework and implement it in their projects. Conceptualized and implemented an evaluation framework to assess the probability of winning large deals.

Worked with the Marketing and Business Development team to develop a marketing plan and strategies to target two sets of FCI’s customers: Fujitsu’s Lead Regions (Global Development Center serving internal clients within the Fujitsu Group) and Japanese Origin Companies (JOC) in India.

Led the Business Development team for lead generation, lead management, responding to RFI and RFP, contract drafting, negotiation, formulating and executing sales/marketing strategies and managing sales/business networking events for leadership participation. Acquisition and relationship management of Cybage’s high net value clients.

Lead the Business Development team with managerial responsibilities for sales and marketing development, including strategic planning, decision making, and overseeing the execution of formulated initiatives. Was instrumental in business growth in a span of 1 year. Closed deals that were around 7x of the average deal size, winning the biggest project deals at the time in terms of net worth.

Software Development: Member of the Application Integration Services group that focused on software development and maintenance in Microsoft technology tools. Development of ‘RCM-Result Chain Modeller’, a MS Visio based process modelling tool.

Brand Management, Business Environment, Marketing, Corporate Governance Values & Ethics, CRM, Economic Globalization & Multinational Corporations, IT Consulting, Industrial Economics & Competitive Strategy, Integrated Marketing Communication, International Marketing, Rural Marketing, MIS