Shruti Bajpai

• Developed international partnerships for sponsorship and promotion of the Green Product Award and shows. • Built product-pool for Chinese exhibitions at Shenzhen and Shanghai and German exhibition at Leipzig. • Defined engagement framework to ensure the profitability and promotion of the award project. • Analysed client portfolio to identify value-added services that can be offered.

Facilitated brainstorming and elicitation meetings with client brands to understand their design requirements. Analyzed market trends and techniques to enhance quality of client requirement. Co-ordinated and created design plans for every client brand and developed guidelines for the entire collection for the in-house brand. Managed the over-all collection for the in-house brand by working in close co-ordination with purchasing and selection department.

Helped define and design the latest collections by researching and established the trends for the season by Collating feedback from different teams internally to ensure balance between commerciality and creativity. Prepared technical specifications, pattern designs, production of prototypes and rectification on manikins and models.

Prepared display strategies for the store in accordance with the physical layout and constraints which required meticulous planning for each section by considering the layout symmetries, arrangement and colorization. Monitored inventory to identify fast moving products to ensure adequate supply and identified slow moving items to adapt the display strategy to increase their sale. Kept track of latest trends in the industry and market to come up with best visual looks for display.

Fashion Marketing, Sustainable Production, Critical Studies, Circular Economy, CSR, Zero-waste cutting, Upcycling, Social Enterprise, Ethical and fair-trade business operations.

Pattern Making, Fashion Illustration, Textile Studies,