Shahan Dilshad

• Product Development – Maximising Product Value, Setting Product Vision, Product Backlog Management, Product Roadmap, Development Team coordination, UI/UX Design • Strategic Planning, Acting as Primary Liaison, Stakeholder Management, Leading Creativity and Innovation • Business Strategy & Analysis

• Product Development – Maximising Product Value, Setting Product Vision, Product Backlog Management, Product Roadmap, Development Team coordination, UI/UX Design • Strategic Planning, Acting as Primary Liaison, Stakeholder Management, Leading Creativity and Innovation • Business Strategy & Analysis

• Product / portfolio planning; new model launch / ramp-up (LMP, GTM); old model ramp-down for B2B / B2C / B2B2C • Pricing and budgeting / Team KPI Allocation • Import Forecasting; EOL / Liquidation planning • Campaign planning, analysis, management (TP/CP); events and activation planning • Liaising with RHQ (India), Telco Operators, Distributors, e-comm, banks and MFS partners • Competition, Market Share analysis

• ZIP and Discount partner acquisition facilitating and upholding brand value among niche Cardholders • Devising new proposition strategies strengthening Cardholders’ outreach • Initiating campaigns facilitating high value clients; keeping EBL on top of mind • Key stakeholder and agency management, ensuring campaign communication among client base via digital, ATL and BTL media • Ensuring Trade Marketing and Brand visibility

• Tracking premium channel sales/achievement across 104 Retails nationally • Tracking campaign success, suggesting remedies/development plans • Overseeing general operations; ensuring compliance and hygiene in context of Floor Salesman, Retail Infra • Administering “Smart Communicator”, first interactive sales administration online tool in device industry with bilateral communication

• Creating Retailers’ Top of Mind nationally among 4,500 General Retails (GRT) • Creating new sales strategy based on current growth, competitor movement and market demand • Creating new branding strategy based on location and contribution of Retails • Analysing Loyal, Strategic, Potential and Mass segments of GRT and providing customized Trade Promotion to drive val / vol target • Delivering operational guideline for field force

• Preparing monthly Channel Presenter containing campaign offers, modality and duration; tracking campaigns; managing vendors regarding POP materials • Ensuring design, order and production of POSM by vendor and execution to all POS nationally; leading merchandiser team to obtain desired execution • Event Management - Facilitating Presentations, Training Sessions and Reports • Devising new infra roll-out strategies; ensuring implementation

• Managing top retailers; driving value / volume growth • Ensuring KFM availability at Retails, WOD, NPPI wise placement • Leading RD team, RT, SEC, SSA, SO and other distribution counterparts • Managing month’s TP / CP and allocating targets accordingly

• Managing school and education center operations • Coordinating campus development and ATL/BTL activities • Corresponding with British Council regarding curricula, exams and registration • Budgeting, planning and executing events

Electronics, Physics, Math, Computing (Major) Business Administration (Minor)