Serge Sergiou

Responsible for providing team leadership to support the growing use of CRM, digital communications, data strategies and analytics in Hill’s marketing strategies. Work closely with European brand teams, local markets, agencies and third parties to develop and execute data driven marketing campaigns in order to develop stronger consumer, trade and veterinary relationships.

This is a major position within the Land Rover UK Marketing Communications team. My main role is to identify customers and prospects at various stages of their purchase cycle and through a variety of digital and direct marketing initiatives and fulfillment, encourage them to replace their current vehicle with a Land Rover. Detailed responsibilities include;  Direct and Digital Marketing  Prospect & Customer Retention  Data Collection and Management  Customer Profiling/Modeling  Electronic Le

The role is part of a two-year secondment, agreed between Land Rover and Ford to enable me to obtain experience of vehicle marketing. My main role is to be the "Voice of" the European NSCs in Product Marketing. To ensure that NSC in cycle sales and marketing actions including brand positioning and product development are fully aligned with the margin and revenue maximization objectives of Ford Europe. Detailed responsibilities include; • Brand Planning • Advertising & Brand Building • Sales Planning

Heading a team of 4 Product Managers my main responsibility was to provide strategic and innovative aftersales marketing programmes to support the distribution of Land Rover genuine parts and accessories through 20 NSCs plus a global network of importers. Responsibilities involved all elements of the marketing mix including; • Parts & Accessories Product Management • Development of Service Programs • Seasonal Marketing Campaigns • Customer loyalty initiatives • Two Dimensional Media (Brochures, l

A classic product management role, managing a range of own branded and supplier branded heavy vehicle parts through a network of independent wholesalers and factors in the UK. Responsibilities involved all elements of the marketing mix including; • Product Range Management • New Product Introductions • POS and Promotional Materials • Purchasing • Supplier Management • Pricing

Other Junior Positions held at Unipart January 1993 to February 1994 Market Analyst – Service Parts June 1992 to December 1992 Marketing Communications Executive August 1990 to May 1992 Assistant Product Manager - Service & Factor Products

Marketing

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