Sebastian Lellinger

As a Product Manager for multiplatform solutions I manage Viacom's Hybrid apps. My current focus is MTV Play which is the youth brand's new VOD platform in Northern Europe. My focus is to align the needs of all stakeholders within the company for the app across all platforms and markets. I am responsible for the product backlog and the roadmap of the app and work closely with the development team. Furthermore I manage app stores across all relevant platforms (iOS, Android, Windows Phone, Samsung TV, …).

I managed the interactive product portfolio of MTV, Viva & Comedy Central in Northern Europe. These include native apps (iOS, Android), websites and hybrid apps. I worked closely with the dev. teams, marketing and strategy. I was responsible for product backlogs in a SCRUM environment, maintaining app store presences, overseeing SEO and ad implementations while keeping an eye on the big picture. My most important products were the MTV websites (mtv.de/ch/nl/be/dk/se/no/pl), and MTV Play (mtvplay.tv).

As an external consultant I monitored the digital transformation in the publishing industry and developed new concepts for existing and new products that matched Egmont's strategy.

Mostly in cooperation with vm-people, I developed concepts for Alternate Reality Games and other Transmedia experiences. My tasks and responsibilities match the ones from my previous job but also included concepting ideas for more classic online platforms and media formats. Example: ARG "Ich bin der Herr deiner Angst", a viral game to promote the book with the same title by Stephan M. Rother (Rowohlt Verlag).

I developed concepts for Alternate Reality Games and Transmedia experiences. My responsibilities included developing ideas, writing storylines, caoncepting gaming elements and managing the experince while it was live. Furthermore I identified multipliers and developed and managed communities. Examples: ARG "Wer ist der Regler", a game to promote the thriller "Der Regler" by Max Landorff (Fischer), "Finding Becca", an interactive story to promote the book "Whisper Island" by Elizabeth George (Egmont INK).

I managed the blog of Gamesload and their community on all social media presences. My responsibilities ranged from writing news about PC & Console games to SEO and Social Network analysis.

I produced image videos and conference talk recordings for a publisher of IT magazines. I build up and managed the video team for the company. My responsibilities ranged from filming and editing the videos to team management and organisation of the shooting and post production.

Project Management Assistant for online marketing projects

Media Management