Sarah Messmer

• New customer acquisition, development of existing customers and maintenance of long-term partner relationships in the field of digital marketing • Pitch captain for interdisciplinary and international pitch teams • Coordination and orchestration of the entire pitch process • Development of decision-making documents such as pitch presentations and business cases • Scrum Master & Product Owner for agile and interdisciplinary teams • Deputy Head of New Business, Execution of team onboarding for new employees

• Consulting of key accounts in all digital marketing activities (SEA, SEO, Programmatic, Social, Content, Data & Analytics etc.) • Transfer of customer requirements and business KPIs into innovative and integrated digital media and cross-channel strategies • Ongoing evaluations of performance and market data to identify and elaborate growth potentials & business opportunities • Planning, drafting and leading workshops, meetings, presentations & lectures • Promoting the agile organization as Scrum Master

• Responsibility for end-to-end digital campaign planning in CH and AT • Strategic initiation & implementation of digital campaigns across all channels (Website, SEM, Retargeting, Display & Affiliate) • Responsible for management of multiple online agencies • Implementation/management of adstack technology (Adserver, DSP, DMP) in order to serve programmatic and personalized offers • Responsibility for digital media budget & media strategy • Deputy Head of Digital Channel and Campaign Management

• Responsible for development and implementation of various B2C online sales and engagement campaigns across all digital channels • Coordinate creative production for branding and performance advertisement and ensure onsite alignment of sales campaigns and order flows • Setup of adserver tracking/tagging and reporting and evaluation of campaigns

• Responsible for setup and management of all online marketing channels and activities for B2B (Email, Display, SEM, Affiliate and Retargeting) • Implementation of online marketing campaigns for B2C

• Preparation and management of launch plans for new MINI derivatives • Creation of marketing guidelines and action packs for the gobal launch communication of MINI models

Double Degree program with HS Pforzheim