Sara Capobelli
Angestellt, Head of CRM, Raisin GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Sara Capobelli
Bis heute 4 Jahre und 10 Monate, seit Sep. 2019
Head of CRM
Raisin GmbH
Bis heute 6 Jahre und 8 Monate, seit Nov. 2017
CRM Manager
Raisin GmbH
1 Jahr, Nov. 2016 - Okt. 2017
Junior CRM Manager
Lesara
- Create, design and manage commercial email campaigns - Analyze performance of both manual and automated campaigns suggesting areas for improvement - Optimize and create automated email campaigns to enhance the customer journey - Defined new mobile marketing strategy and integration within existing communication channels - Initiate and coordinate onsite promotional campaigns and sale
• Contributed to the analysis and evaluation of all touch-points for events, onsite campaigns and social channels • Defined the key social media KPIs and supported during the implementation of automated reporting including the set-up of a management dashboard
- Suggested new ways of improving the Amway customer shopping experience with my Master thesis - Coordinated the localization of a microsite and a product recommender to suit the brand strategy with specific market needs - Contributed to the design and creation of a microsite and a product recommender to suit specific market needs via Adobe Experience Manager (AEM)
- Conducted market analysis and potential partner targeting for the Italian market. - Initiated the creation of a financial price-comparison portal via WordPress and Google Analytics as a pilot project.
- Contributed to the launch of Keller Sports’ online shop in Italy. - Localized product and website content for the Italian market by using multiple digital tools, such as e-Fulfillment, OpenX and WordPress.
10 Monate, Okt. 2012 - Juli 2013
Market Research Intern
Symanto Group
- Carried out qualitative and quantitative research, influencer mapping analysis and reporting for clients in gaming and pharmaceutical business. - Contributed with creative ideas to the development of Symanto’s “Gamification” and “Return on Marketing Investment” projects.
Ausbildung von Sara Capobelli
2 Jahre und 1 Monat, März 2014 - März 2016
International Marketing
Technische Hochschule Nürnberg Georg Simon Ohm
3 Jahre und 1 Monat, Okt. 2009 - Okt. 2012
Business Administration
Università Politecnica delle Marche
Sprachen
Deutsch
Fließend
Italienisch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen