Samantha Lee

This was a short-term contractual position where I as engaged to oversee the development of marketing plan for the startup at its early stage, mainly involving content creation, search engine optimisation and event organistion.

Served as TomTom's Marketing Coordinator for their Southeast Asian markets - mainly Singapore, Malaysia, Thailand, Hong Kong. I was working with the global and regional teams to develop and manage various marketing activities which successfully drove both online and offline sales. Record sales increase was at around 300%. I also assisted in budget planning and execution of trade shows to generate high ROI.

Served on TomTom Singapore Marketing team for 6 months. Assisted in development of marketing activities with targeted partners to successfully create brand awareness and drive in-store sales. Helped coordinate execution of trade shows and events in which sales KPIs were met. Worked closely with regional marketing team and to develop and rollout marketing materials for retail stores and events.

Marketing, e-Business