Rosemary Bonawitz
Angestellt, Senior Manager, Regional Marketing, T-Mobile USA
Charlotte, Vereinigte Staaten
Werdegang
Berufserfahrung von Rosemary Bonawitz
Bis heute 14 Jahre und 2 Monate, seit Mai 2010
Senior Manager, Regional Marketing
T-Mobile USA
Reporting to VP/GM of the Carolina Region, responsible for developing annual regional strategic marketing plan to drive profitability results (Return on Market Invest, Brand Health and Revenue Growth), leading a team to execute in collaboration with the corporate marketing team.
1 Jahr und 4 Monate, Jan. 2010 - Apr. 2011
Senior Marketing Manager, National Retail
T-Mobile USA
Developed strategic solutions and programs to improve performance metrics balancing the unique needs of T-Mobile customers and prospects with those of a national retail shopper. Specifically worked with three of the big six retailer -- RadioShack, Target and Best Buy -- as well as major drug store chains and collegiate bookstores
2 Jahre, Feb. 2008 - Jan. 2010
Senior Manager, Guerilla Marketing
T-Mobile USA
Managing a $5M budget, developed strategic programming within select key markets to supplement national campaigns.
3 Jahre, März 2005 - Feb. 2008
Senior Field Marketing Manager
SunCom Wireless
Direct field marketing team for regional wireless service provider. Lead experiential marketing efforts to increase brand awareness, drive sales growth and improve customer retention. Customize local marketing/sponsorship plans that achieve measurable results.
3 Jahre und 1 Monat, Feb. 2002 - Feb. 2005
Manager, Marketing Operations and Promotions
SunCom Wireless
Initiated and executed integrated, result-oriented go-to-market promotions that increased online traffic 50 percent, added 20,000 customers annually, increased revenue and saved the company $500,000. Customized handset promotional plans.
1 Jahr, März 2001 - Feb. 2002
Consultant
Independent Consultant
Developed and executed marketing and operations projects for K-Mart School Spirit and privately owned salon-grade beauty supply company.
8 Monate, Aug. 2000 - März 2001
Business Operations Manager
Clariti Wireless Messaging
Established operational infrastructure and procedures for start-up wireless communications company. Designed and launched customized point-of-sale system that fully integrated with existing customer service and financial systems.
8 Monate, Dez. 1999 - Juli 2000
Associate Product Manager
Comcast Metrophone / Cellular One
Managed full line of wireless messaging products for wireless communications division of Fortune 500 company. Recommended termination of paging product with no further revenue growth opportunities. Participated in early stages of WAP deployment.
1 Jahr und 10 Monate, Feb. 1998 - Nov. 1999
Associate Promotions Manager
Comcast Metrophone / Cellular One
Led team of promotional specialists. Managed plan to implement promotional strategy customized for retail, B2B, telesales and e-commerce distribution. Educated sales channel leaders about upcoming promotions and implementation procedures. Participated in sales leadership meetings to facilitate commu
1 Jahr und 1 Monat, Jan. 1997 - Jan. 1998
Marketing Specialist
Comcast Metrophone / Cellular One
Executed distribution plan for 20 retail locations in New Jersey market and provided secondary tactical support for B2B and indirect channels.
3 Jahre und 8 Monate, Mai 1993 - Dez. 1996
Marketing Communications Specialist
Micro Central, Inc
Improved trade show, educational seminar and direct marketing strategies for privately-owned computer distributor.
1 Jahr und 2 Monate, März 1992 - Apr. 1993
Special Project / Office Finance Administrator
Saatchi & Saatchi / Rumrill
Handled special projects for agency’s largest client, DuPont Agricultural Products. Oversaw job estimation, purchase order and billing process.
Ausbildung von Rosemary Bonawitz
3 Jahre und 11 Monate, Juli 1988 - Mai 1992
Agribusiness
University of Delaware
Sprachen
Englisch
-