Roman Balyasnikov

The retail chain includes 36 shops all over Kazakhstan.The core objective of the position is to retain/increase existing business and drive profitable business through successful execution of commercial strategy and business development. - Responsible for development and implementation of clearly defined company strategy - I`m accountable for sales, new business development (e-commerce and service), contract negotiations, pricing, marketing and commercial analytics.

Responsible for the overall administration and supervision of Home appliance department within the commercial department at Head Office (sales, market share, product assortment, marketing promotions, special deals, co-marketing)

- Strategic planning: the development of strategic plans for category - Manages a portfolio of categories - Supervision and Control of department KPI`s - Leading and managing team to deliver profitable sales in line with existing business goals and objectives. - True understanding of market trends - Full range of procurement activities - Perform promo activities - Develop and drive effective relationships with suppliers - Setting budgets for each category within department

- Making sales forecast; placement of orders, organize and update product information; Knowledge of purchasing practices and procedures; Understanding of principles of category management; Product matrix definition; - Interactions with the marketing team in order to develop promotion plans; Meeting suppliers and negotiating terms of contract; Analyze and monitor trends and market conditions; - Fulfillment of Company`s KPI ; Regular competitors analysis; Close work with merchandising department;

- Sales analysis, Trends compilation, sales forecasting - Working with GFK/IFR databases - Placing order and checking shipment - Writing reports; Making presentations, - Keeping contract files and using them as reference for the future - Vendors negotiating - Reviewing performance of promo campaigns, - ABC/XYZ analysis - Helping senior retail managers in their routine activities; - Conducted market research - Corresponded with vendors