Raphaela Böse

- Planning, organisation, implementation and follow-up of events and boat shows worldwide - Customer Satisfaction / Experience during visits in the showroom in Port Adriano/ boat shows/ events / charters - Planning of Marketing activities (offline & online) & content management - Marketing Controlling, forecast, cost management & budgeting - Merchandising & Point of Sale materials - Charter Management in Port Adriano, Mallorca

- Planning and implementation of content push notifications in all countries About You is present in - Strategic and operational development of the CRM push strategy - Creation and evaluation of weekly reports & A/B tests - Monitoring, analysing and optimising of CRM push campaigns based on relevant KPIs

-Planning, optimisation and expansion of CRM campaigns for customer retention and reactivation - Improvement of the entire customer journey for customer retention and acquisition / development of CRM recommendations for action based on relevant customer data analyses and A/B testing - Planning & design of (automated) email and newsletter campaigns - Segmentation and implementation of content-relevant campaigns - Onsite & usability optimisation

- Supporting multi-country launches & Shopper Marketing strategies - Working on Global Category Growth Drivers strategy, 2nd placement and point-of-sale material toolkits - Monitoring of market data, categories and insights of local in-store executions - Organising internal (team) events/ congress

- Daily business and office administration - Organisation and coordination of weekly events for Marketing experts in Hamburg - Acquisition of sponsoring partners for the Marketing award HAMMA

- Creation of real estate related marketing and sales campaigns - Responsible for the social media presence / postings - Customer acquisition & supporting the launch of a new portal for luxury real estates on the website of ‘Classic Driver’ (B2B)

- Supporting the Online Marketing team - Working on SEO and SEA campaigns for customers - Optimisation of customers' website, social media and blog presence by improving online visibility through online advertisement tools - Editorial contributions for customers from various industries

- Working on different marketing campaigns - Strengthening the cooperation with international tour operators - Supporting the Revenue- and Event Management department

Marketing & Sales, HR/ Corporate Development, International Business

Human Resource Management, Communication Professionally, Business Communication, Analyzing & Writing