Raphael Horster

Junior Brand Manager, responsible for the famous frozen-Pizza brand "Die Backfrische" and the innovative frozen bread-snack "Rustipani".

Main activities: acquistion and support of international licencees for the German CSD-Brand "Sinalco ", consulting of the existing licencees in terms of marketing and sales, development of marketing campaigns and POS-concepts

Main activities Trade Marketing: Planning and implemenation of promotions, development of sell-in data and leaflet submittals, planning and implementation of secondary placement, communication with external suppliers and manufacturers Main activities Business Development: Performance-Analyses bases on sell-in/sell-out data on SKU- and customer level, monitoring of the competition, development of Marketing strategies and recommendations

Intern at Henkel, Adhesive Technologies B2C for the brand "Pattex", especially construction adhesives. Main activities: market analyses, collaboration with Customer Marketing and Key-Account Management, communication and development with agencies and suppliers, analyses of the main competitors with strategical recommendations for construction adhesives

Coca Cola Erfrischungsgetränke AG, Ratingen Task: Conception and implementation of a Marketing Research for the Brand „Coca Cola“ concerning the consumer behaviour in out-of-stock situations. Field research done at several hypermarkets & final presentation to the management, together with other members of the student group.