Rama Vishwanathan
Angestellt, Director, Data Science, Zee Entertainment Enterprises Ltd
Abschluss: Master's (MS), University of Texas at Austin
Mumbai, Indien
Über mich
A Data Scientist with extensive experience in analytics consulting across domains - Streaming Video (Over the top), Financial Services, and Technology verticals. Proven record of impacting business KPIs at scale through data science and machine learning initiatives. Have built and mentored exceptional teams all through my career. I specialise in customer data-science: a broad set of techniques aimed at understanding and influencing customer behaviour. I am passionate about all aspects of Natural Language Processing. Research Resume: https://raamav.github.io/ Three things I deeply believe in: 1. Being embedded in the business and enabling the stakeholders to be successful 2. Striking a balance between analytic rigor and generating business outcomes 3. Hiring the absolute best and doing the requisite+ to enable their (superlative) success I will be pursuing my master's degree in Data Sciences (online) from the University of Texas at Austin starting Fall 2021.
Werdegang
Berufserfahrung von Rama Vishwanathan
Bis heute 4 Jahre und 1 Monat, seit Juni 2020
Director, Data Science
Zee Entertainment Enterprises Ltd
Zee5 is an Indian over-the-top streaming service with 100M+ monthly active users. I am responsible for all data science initiatives related to customer engagement, retention, and lifecycle management (CLM). My responsibilities include improving the models and data-powered products across the analytic value chain. I partner extensively with senior stakeholders from the Planning, Marketing, Product, and Data Engineering teams. I set up this practice from scratch, built a small team over the last year.
1 Jahr und 9 Monate, Okt. 2018 - Juni 2020
Lead, Strategy
Tilt Brand Solutions
Tilt is a brand consultancy start-up that works with leading brands like Google, Dream11, UpGrad, and Scripbox. I was responsible for using data-driven approaches for identifying customer cohorts and understanding their behaviours 1. Developed a data-driven approach for building consumer personas. Integrated qualitative (beliefs, interviews) & quantitative inputs (tools – GWI & ComScore). 2. Worked extensively on crafting data-driven marketing strategies for brands like UpGrad and Bluehost.
Led award-winning B2C customer analytics initiatives for Indian, US, Italian and German markets. Performed marketing analysis of investor education website and B2C investment platform. Achievements • ‘Off the Charts’ (2017): Org-level Award (~2000 employees)for generating impact through global initiatives. • ‘Bravo Award’ (2015): Team Award (~100 employees) for creating specialised offerings for Indian distributors.
3 Jahre und 2 Monate, März 2010 - Apr. 2013
Associate Manager
Mu Sigma
Led consulting assignments for US-based Technology, Retail (CPG) and E-Commerce firms. Recruited, Trained and Managed some of the best talent I have worked with. Positioned team as ‘trusted advisors’ to the client partners.
Ausbildung von Rama Vishwanathan
Bis heute 2 Jahre und 11 Monate, seit Aug. 2021
Data Science
University of Texas at Austin
Pursuing my master's degree online
1 Jahr und 9 Monate, Aug. 2007 - Apr. 2009
Business Administration
Narsee Monjee Institute of Management Studies
Amongst the Top 15 Indian Business Schools
3 Jahre und 9 Monate, Aug. 2001 - Apr. 2005
Telecommunications engineering
Visvesvaraya Technological University
Sprachen
Deutsch
Grundlagen
Englisch
Muttersprache