Ralf Rau

Berufserfahrung von Ralf Rau

• Bis heute 4 Jahre und 6 Monate, seit 2020

  Global Brand Building and Digital Marketing Director

  Essity GmbH

  Development of global brand positioning, content strategy and content marketing implementation across Essity's brands. Incl. advertising and performance marketing campaigns in social media and search driving conversion in e-commerce web shops. Leading transformational change projects developing and implementing new capabilities for brand and digital marketing, incl. AI. Essity is a global health, hygiene and fmcg company with leading brands such as Tempo, Zewa, Plenty, Leukoplast, Jobst, TENA and Tork.

• 2017 - 2020

  Global Brand Building, Media and Digital Marketing Director

  Essity GmbH

• 2012 - 2016

  Global Media and Advertising Director

  Essity GmbH

• 2010 - 2011

  European Media and Advertising Director

  Essity GmbH

• 2007 - 2009

  Marketing Director

  Touristik

• 2001 - 2006

  Client Supervisor / Account Director

  TBWA Werbeagentur