Polly Davidson

I'm currently consulting for Urbanara - bringing together all the social media platforms and implementing cross-channel content strategies for both Germany and UK in order to increase the fanbase as well as increasing engagement. I oversee Facebook ads and present the monthly analytics for all channels and competitors.

Seeking new freelance opportunities - ranging from social media consulting, analysis, content creation and community management.

I worked on content creation and customer service across all BNZ social media platforms including Facebook, Twitter, LinkedIn, Instagram, Vine, YouTube and Google+. I ensured our content strategies tied in with marketing and sponsorship campaigns whilst still being able to have fun with our loyal online community.

planned and implemented on-air promotional campaigns for TV ONE. I also looked after TV ONE's Social Media assets - Facebook and Twitter. I came up with innovative ideas to tie social in with our promotional campaigns. Managed to get Good Morning's Matai dancing behind Peter Williams onto The Ellen Degeneres Show. This also made the 6pm news.

For the first season of New Zealand's Got Talent I kept the, mostly teenage, fans entertained and engaged between each weekend airing. This meant creating shareable content (some getting over 6,000 organic shares) as well as informing fans about voting and answering fan queries. On Twitter I live-tweeted the show as well as picking out particular comments to go out live on-air.

Planned and implemented promotions across three different channels - Channel 5, Five Life and Five USA. Helped to launch the two digital channels.

Music and gender studies - dissertation was on differing masculinities within music subcultures.