Philip Langkjaer

Develop, plan and execute a marketing plan/strategy for Skt. Petri’s Food & Beverage department, containing the restaurant, the bar and the café. Through an integrated marketing strategy, involving online marketing, mass communication, and PR, Skt. Petri has strengthened its competitive position and sharpened its brand equity. Hence, a new price strategy, along with indoor/outdoor communication, events, food journalists and other initiatives has been developed.

Development of a turnaround strategy to increase market share Plan and facilitate market entry into the private customer segment with great success Management of communication initiatives and establishment/retention of costumer relations

Ultimate decisive power in any issue related to the master education. I defend students’ perspectives in discussions with the board and academic staff

Working in all hierarchical levels and functions (quality control, segmentation, selling and claims) Responsible for CRM and sales of insurance policies in direct costumer contact

Support exchange students in organizational issues Arranging events to increase the interaction Advance the integration of foreign students within the multinational student community at CBS

Supporting the head of the department in the establishment and development of CSR policies Preparing presentations, playing a supportive role in sales meetings with clients and ambassadors

B2C marketing and new customer acquisition by conducting phone interviews

Finalists in the competition. We became number two of eight groups in solving a current strategic challenge in 36 hours, which BAT is currently facing.

Marketing, Management, Strategy and project management

Marketing management, Communication, Future strategy, Negotiation techniques, Philosophy

Marketing, Communication, HR, philosophy

Business Administration, communication, and project management