Nina Breitfeld

- Led Visual Merchandising front to end development (consumer understanding, strategy, conceptual work, agency brief, design) to delivery (supplier briefing, prototyping, Fashion House/Licensor approval and production) for a variety of fragrance brands - Developed full marketing toolboxes including key visuals, V&C materials, digital toolboxes (movies, website, banner, social media content), guidelines, concept sells, deployment to markets and managed high complex Fashion House partner

- Developed a variety marketing materials such as brochures, leaflets, business cards - Activated local press for regular press releases and ensured agency referencing - Developed the first company Website - Developed, implemented and managed a variety of high-level client events for up to 3’000 delegates such as conferences, gala dinners, incentives and teambuilding

- Developed In-Store sales promotion strategy - Built and deployed the promotional event calendar to all counterparties and ensured recruitment agencies seek top profile beauty consultants - Coordinated the production and implementation of the promotional events between the Swiss headquarter, suppliers and representatives - Identified, developed and deployed a variety of training tools. Organised and managed product and sales training events

International Business, Marketing, Languages