Nils Liedtke
Angestellt, Global Director of Strategy, Alliances & Acquisitions, Leader of Ecosystem, McKinsey & Company
Brüssel / Brussels / Bruxelles, Belgien
Über mich
As a senior management leader and consultant, I bring a proven track record of leading high-performing teams, making brands thrive, setting organizations apart from competition and driving real top- and bottom-line impact. Deep expertise in crafting exceptional, insights-led growth and brand strategies, translating them into actionable plans, and exceeding them through hands-on execution. Through my work with many leading global brands around the globe across various sectors, I've honed a full-brain skillset that blends analytical precision with big-picture ideas and practical implementation. My leadership style is all about collaboration, empowerment, and a relentless drive for results, all with a dash of self-reliance. Career Summary: 17.5 years at McKinsey & Company; Led Branding Practice; Consulting and corporate roles; Served 35+ of top 100 global brands; Optimized €3bn+ marketing spend; Worked in 25+ countries on 6 continents; Led teams up to 25 people
Werdegang
Berufserfahrung von Nils Liedtke
Bis heute 1 Jahr und 9 Monate, seit Okt. 2022
Global Director of Strategy, Alliances & Acquisitions, Leader of Ecosystem
McKinsey & CompanyDefined the future offering strategy in Growth, Marketing & Sales, identified gaps that could from benefit acquisitions, investments, or collaborations Headed the investment/partnering process from identification to integration of targets Led the ecosystem of 100+ collaboration partners in GM&S (e.g., Adobe, Google, Meta, Salesforce, Kantar, ad agencies)
4 Jahre und 5 Monate, Juni 2018 - Okt. 2022
Specialized Associate Partner, Leading of Branding/Marketing Strategy Practice
McKinsey & CompanyDirected the consulting business on brand and marketing strategy, incl. a team of 15 practitioners. During my time in this role, independent auditors named McKinsey as best global branding and marketing strategy consultancy Led client (development) projects as Engagement Director, Content Director or Associate Partner, typically 2-3 projects simultaneously consisting of 4-5 consultants. Headed McKinsey Creative Studios, our ecosystem of creative and marcom agencies
4 Jahre, Juli 2014 - Juni 2018
Global Head of Strategy & Operations; Growth and Marketing Practice
McKinsey & CompanyManaged the global marketing consulting business: growth and knowledge strategy, reputation, cooperation, people, finance, operations. Achieved growth of +80%, second fastest-growing practice at McKinsey Spearheaded the creation of a new unit focusing on consumer/market insights, esp. using new research approaches. Led client (development) projects in part- or full-time roles in my areas of expertise Co-created and led McKinsey’s service line on insights-led growth strategy in consumer product sectors
2 Jahre und 6 Monate, Jan. 2012 - Juni 2014
(Senior) Engagement Manager, Growth & Marketing Practice
McKinsey & CompanyDirected the day to day execution of 10+ client projects. This involved, gathering and analyzing information, formulating and testing hypotheses, developing recommendations, implementing those recommendations with clients, and guiding and developing McKinsey/client/agency team members Headed client development and knowledge efforts, organized several multi-client workshops and internal events, trained 1,000+ executives and consultants as faculty in marketing trainings
Led workstreams and guided client teams and agencies at seven long (10+ weeks) and various shorter client projects with a main focus on branding, marketing, and strategy topics at leading B2C clients
4 Jahre und 3 Monate, Okt. 2005 - Dez. 2009
Head of Marketing & Sales Research EMEA / Global Specialist Branding & MROI
McKinsey & CompanyAs Head of M&S Research, I led a team of 7 research professionals in 3 locations in EMEA focusing on research on marketing and sales topics, and managed the research budget and operations. The team conducted primary and secondary consumer, market and competitive research for client projects --- As Global Specialist I was one of two dedicated global experts on Branding and Marketing ROI and led workstreams at various client and knowledge development projects --- Previous roles as Analyst / Senior Analyst
3 Monate, Jan. 2004 - März 2004
Intern - Strategic Business Development
Universal Music
3 Monate, Jan. 2003 - März 2003
Intern - Advanced Purchasing
Daimler Chrysler AG
Ausbildung von Nils Liedtke
2021 - 2021
Corporate Purpose
University of Toronto - Rotman School of Management
2021 - 2021
Omnichannel Retail Strategy
Wharton Business School
2020 - 2020
Finance for Managers
IESE Business School
2020 - 2020
Business Model Innovation
HEC Paris
2020 - 2020
Customer Analytics
Wharton Business School
2020 - 2020
Brand Management: Aligning Business, Brand and Behaviour
London Business School
2020 - 2020
Design Thinking and Creativity in Business
INSEAD Business School
Grade: 100%, distinction (7/120+ participants got this)
2020 - 2020
Managing the Company of the Future
London Business School
2020 - 2020
New Models of Business on Society
University of Virginia Darden School of Business
3 Jahre und 1 Monat, Okt. 2002 - Okt. 2005
International Management
FHDW Hannover
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen
Französisch
Gut