Niklaas Dumroese

Developed and implemented digital marketing strategies for a digital advertising agency and SaaS startup. Improved measurement of conversions, engagement and revenue for clients using Google Tag Manager and Google Analytics. Developed and analyzed inbound PPC, social and drip marketing campaigns with Google AdWords, Google Analytics, Facebook Business Manager, Mailchimp and LinkedIn Business. Built and designed landing pages on various CMS platforms and by hand to increase conversion rates

Developed social media and email marketing campaigns, and analyzed the results of those campaigns. Innovated and documented quality control and workflow protocols. Maintained a timely and accurate budget. Implemented a client relationship management tool through Amazon Web Services.

Developed social media and email marketing for the newspaper. Managed a team of advertising representatives and supplementary office staff at the University of Montana’s student newspaper. Maintained an accurate advertising budget.