Niki Rojas

Handled and implemented marketing requirements for Televisions and Audio products. This consisted of annual marketing communication plans for 3 categories (Premium, Mid Serment & Entry Level Products) & its sub categories (Type & Size), Marketing budget forecasting and allocation, Market research analysis for Traditional Digital medium and Strategic partnerships with relevant industries.

Handled all Samsung Mobile advertising requirements and product launches. Created 360 communication plans together with the Marketing team. Worked with external stakeholders in producing TV/Print and Digital Campaigns.

Developed advertising campaigns for the following clients: Pilipinas Shell, Ford Group Philippines, Mazda Philippines, San Miguel Beer’s Red Horse Beer and Gold Eagle Beer, Bayer’s Rogin-E, Canesten, Supranueron, Bephanten and Berocca and BusinessMirror Newspaper. Monitored and analysed competitors marketing and advertising strategy. Managed client billings with external stakeholders. Sought opportunities to do creative work within scope or out of scope campaigns.

Prepared advertising campaigns and led the production process for all projects. The companies that I have worked were from different industries like FMCG: Century Canning Corporation (555, Argentina and Lucky 7 Corned Beef), Snow Mountain Corporation (Birch Tree powdered milk, Angel Filled Milk, Angel Coffee Ceamer); Fast Food Chains (Goldilocks Bakeshop and Foodshop, Yoshinoya, Wendy's Philippines); BPO (IBM-Daksh); Online Gaming (E-Games) and Financial Institutions (Unionbank).

Developed IMC campaigns and handled the Business development (new business and special projects) of the agency. Handled accounts from FMCG: Lemon Square, Cosmetique Asia, McCormick, Nutrilicious; Wyeth Pharmaceutical, Sharp Philippines and the cable channels of Solar Entertainment.