Natalia Kusa

My core responsibility was to improve the functionality of an Adjust platform. I started the process with the research, followed by analysing the existing data, wireframes and prototypes. Together with the research team I performed many user interviews and user tests. Based on the received feedback I created final solutions which were implemented by the internal team of developers.

Nilo.health is a startup driven by a meaningful mission of helping people that suffer from mental issues. I joined Nila first in November 2020 and was responsible for a wide variety of responsibilities, starting with branding, through product strategy, to final UI designs for Nila apps (both - mobile and desktop) and their marketing elements including website and social media presence.

JustWatch is the biggest streaming guide for movies, TV shows, and sports. JustWatch Media manages media buying and entertainment marketing campaigns. I was responsible for conducting the research, improving their UI and UX by wireframing, prototyping, user testing and at the end together with the developers implementing new solutions.

My responsibilities were very broad and varied from UX-focused challenges to re-shaping the product branding. While being at HelloBetter I was able to work on a variety of projects including designing a user interface of an online therapy app or a company’s website. In every project I was responsible for every design stage – starting from an initial user research, through mapping user flows and wireframing first concepts, prototyping and delivering the final visual deliverables.

In 2017 I had the opportunity to collaborate with the talented Gasfreund team on the design of their major products. Gastfreund, briefly describing, help hotels communicate with their guests. My goal was to find the best way to connect the brand with the target audience. I was involved from the very early stage of research until the final designs. Products that I worked on included their website, apps and internal tools.

Conversion.com is an agency specialising in increasing online conversion rates by using a data-driven approach. I lead the creative team and offered my UX expertise and design execution. I also led the agency's rebranding process: I established a new visual identity based on market research and incorporated the new brand across the whole business. This long-term process required crafting wireframes and designs for a new website and internal tools, updating documentation and designing marketing materials.

Core responsibilities: web design for desktop and mobile, designing marketing materials for print and digital, illustration design, iconography, branding, logo design.

Core responsibilities: web design for desktop, designing marketing materials for print and digital, illustration design, iconography, branding, logo design.

Core responsibilities: art direction, user testing, wireframing, competitor analysis, app design, web design for desktop and mobile, designing marketing materials for print and digital, iconography, branding.