Ing. Naga Uday Varma Koppella

. Model building using different regression techniques and performing diagnostics activities. . Developing ETL queries to aggregate the summarized KPIs for measuring of campaign performance. . Conducting Regression Analysis on different campaigns to identify the KPIs performance on time basis. . Develop and maintain Tableau Dashboards to showcase the Campaign performance and Measurement results to the stakeholders

As an Analytical consultant for US banking client, I am in charge of developing and implementing analytics solutions for the Marketing analytics team. Examine systems and recommend methodologies to improve data and its usage.Execute data quality and data auditing plans, evaluating and presenting on findings. Interview users to identify data needs and delivery mechanisms. Design and synthesize reports and metrics, documenting process flows and fulfilling business needs.

• DWH team member (Major and Minor enhancements to the existing system, BUG fixing). • Research and gather information regarding new requirements by consulting the client regularly throughout the development of new projects. • Developing, testing, debugging and correcting the errors in the existing processes. • Automated few existing manual processes and implemented new process for recurring tasks. • Preparation of document of understanding and estimates and review for the same.

Certified training program for 4.5 months on Several Business Intelligence. Like • Informatica • Cognos • RDBMS concepts • MySQL • PL-SQL • Business Communications • Microsoft tools

Electronics and Communications