Nadja Specht

Leading effort to develop a consistent end-to-end customer experience (Sales, Implementation, Support etc.) across products/business units allowing customers the highest degree of self service. Looking at it from a people, process and technology perspective. This includes the roll out of a customer community as a starting point for the customer journey.

Led the restructuring & redefinition process of the Results & Orders Product teams following an internal business unit reorganization

Leading development & implementation of population health and DIRECT offering for RelayHealth Clinical: product offering (incld. integration with existing products such as HIE, company internal partnerships etc.), customer service/implementation approach, support approach, go-to market, financial model etc.

In charge of leading business strategy for RelayHealth’s Clinical Connectivity/ HIE Business (Vision, mission, long term strategy etc.) - this also includes the ongoing assessment of new market opportunities (Clinical analytics, HIE platform capabilities, Mobile etc.). These assessments typically include all key business & marketing aspects: product concept development, customer need/pain point assessment, competitor analysis, channel recommendation, value proposition/ positioning, pricing etc.

Developed social media and online marketing strategies for clients in industries including healthcare, hospitability and technology, while focusing on marketing ROI. • Managed creation of social media policies and governance models which integrate seamlessly with both centralized and decentralized organizations. • Managed P&L and daily business operations while growing Nuvota’s customer base.

Managed the development and execution of online marketing campaigns leading to increased customer engagement

Led teams in the successful completion of marketing and business strategy related consulting projects across several industries (Finance, Telecommunication, Automotive etc.)

Conducted in-depth marketing and business strategy related assessments

2 years in France/ 2 years in Germany