Mostafa K. Attia

Head of advertising & site monetization programs, all non-commission revenues - AdTech & Ad monetization programs - Direct advertising / media sales - Programmatic advertising partnerships - Audience data and search data monetization - Merchandising (upgrades and premium services) - Ancillary revenue, non-commission based revenue, and strategic global partnerships (Insurance, accomodation, last-mile, etc..)

Crealytics is an AdTech & MarTech solutions agency for eCommerce retailers with offices in Berlin, London, and NYC. Bringing AdTech and Ad monetization to Ecommerce retailers. Managing the retail media solutions and offerings, that includes publishers' partnerships, retail advertising business, and AdTech platforms sales and marketing

CEO of a programmatic Advertising Network, 50 persons, 9 global offices, working in programmatic video, display, performance, and native advertising - By 2016, The company became the largest video network in Spain for SpotX, Sticky Ads (now FreeWheel), and AOL One (now Oath). - Enhanced EBIT, and re-created our Ad tech stack with partnerships with major SSPs - Managed the sales organization for both publisher side and demand side - Acquired, and maintained strategic relationships with key publishers

Managed the largest digital publisher in MENA, 12 online properties, 30MM active users - Led several cross-functional teams, 120 persons in 3 regional offices - Directed product development, advertising sales, business development, and product management - Owned the P&L and business strategy - Managed Microsoft Joint Venture relations, operated and monetized all MSN properties in MENA, managed content, operations, traffic shaping, partnerships

- Managed a team of 50 engineers, responsible for the service delivery of all online products, e-commerce, VAS, and streaming solutions. - Joined as Product Manager, with the objective of creating engaging digital products and services that bring more subscribers to the ISP - Created and managed products team, headed project management, driving features and products requirements. - Developed and maintained large-scale online content and e-commerce products.

Led the digital transformation of the infrastructure setup for the Joint Venture with Microsoft to fully operate MSN in MENA - Owned all technical relationships with Microsoft in the UK and USA. - Prospected and Implemented all technologies and infrastructure required for developing and launching the online portal, including CMS, and all Ad-Tech. - Launched all content and services integration partnerships. - Owned all analytics and traffic shaping practices - Headed Ad-Ops

- Built and managed online content based products (News, Sports, Gaming, Entertainment, Search Directories) to attract customers to sign up for the ISP - Launched new digital advertising products - Responsible for the AdTech stack and AdOps Trafficking

Economics Business Administration International Trade